Author, podcaster and LinkedIn coach, Andy Foote joins the show to discuss his background as a LinkedIn ‘brand-ologist.’ Andy is the host of Foote-Notes, a podcast where he interviews intrinsically interesting people that he has met on LinkedIn. In this episode, Harry and Andy discuss Andy’s specific style of content writing, his initial foray into the world of podcasting and how he has leveraged LinkedIn as a medium for digital marketing.
06:01 – Harry welcomes to the podcast, Andy Foote who shares his background as a LinkedIn ‘brand-ologist,’
12:27 – Andy recalls his first memory/interaction with the Internet and technology
18:08 – The genesis story of how Andy got involved in digital marketing and identified LinkedIn as his main platform
27:51 – Andy’s unique and specific writing style and how to create better content
30:31 – Strategies Andy utilized to build authority and leadership on LinkedIn
38:04 – How Andy got involved in podcasting, what he appreciates most about the medium and new skills he’s learned as a result
51:01 – Andy lists and discusses common mistakes made by LinkedIn users
58:07 – What is something that Andy has changed his mind about recently
1:00:53 – Harry thanks Andy for joining the show, and let’s listeners know where they can follow him
“I had always been interested in networking in real life. So, I would be the guy working the room and meeting as many people as I possibly could. Not just grabbing the business cards, but making meaningful connections and then following up.” (21:02)
“I think we’re all capable of speaking, we’re all capable of having a conversation. And, that’s all you have to do. You have to write how you’re having a conversation with the reader. If you can do that – if you can pull that off – then your work is done.” (28:09)
“I’m an overnight success that took ten years.” (30:58)
“The expression, ‘If you want to go somewhere fast, go alone and if you want to go further, go together,’ is so true.” (34:17)
“Once I decided to do the podcast, number one on my list of essentials was the audio quality needs to be as best as it possibly can be.” (39:00)
“I love the agility, the dynamic aspect of it [podcasting].” (48:36)
“The headline is all about the slogan. The headline, I think, should be doing a lot of work for you. It should be not only saying what you do, but also saying what you like to do or saying why you do it.” (55:06)
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